Tar sands "as they are" provoke negative press coverage

June 26, 2009

Tar sands "as they are" provoke negative press coverage

Here's an interesting admission from the first edition of the Canada West Foundation's Oil Sands Media Monitoring Report:

Positive stories on the oil sands and the environment are rarely
defensive of the oil sands’ impact. Refusal to bow to pressure from environmental groups is a common topic, but more so is advances in technology that could reduce the impact of the oil sands: research into microorganisms that could aid in the reclamation of tailings pond water or carbon sequestration techniques. Negative stories attack the oil sands as they are, while positive stories tend towards describing what they could be.

(Emphasis mine). Considering CWF is a darling of Stephen Harper, there's something rather sweet about that admission.